Event Targeting

Event managers typically receive a list of companies that will be attending an upcoming event. But they might not receive critical information for prospecting, such as attendees' names and contact information. By leveraging ZoomInfo's data, you can search company organization charts and reporting structures to identify contacts that fit the profile of an attendee. Collect the email addresses and phone numbers of potential prospects and invite them to a pre-event meeting, an opening reception, or other tailored events.

<play> **PLAY NAME** Event Targeting --- **🔁 Triggers** - Identify companies and contacts sponsoring, attending or speaking at event or conference --- **⚡️ Actions** - Discover a set number of ZoomInfo contacts which meet your contact filters - Export - Send records to your business system (CRM, MAT, SEP, CSV) - Assign to a User - Then enroll in a Campaign (optional) --- **✅ Goal / Problem to Solve** ✅ Cold / New Leads --- **➡️ Channels** 📅 Events, ✉️ Email, 📞 Phone, 💬 Text --- **✏️ Summary** Event managers typically receive a list of companies that will be attending an upcoming event. But they might not receive critical information for prospecting, such as attendees' names and contact information. By leveraging ZoomInfo's data, you can search company organization charts and reporting structures to identify contacts that fit the profile of an attendee. Collect the email addresses and phone numbers of potential prospects and invite them to a pre-event meeting, an opening reception, or other tailored events. --- **✏️ Default Natural Language** Select records in **list name** then discover **up to 20** ZoomInfo contacts which **select criteria** then export to **select system** as **record type** and **select campaign** and assign to **select user** --- **Explainer-Video-Script** Are you looking to make the most of your event engagements? Events are a great place to network and get the word out about your business. But often, you’re only given a list of emails before or even after the event. You can make the most of this limited information with the Event Targeting play. Upload the list of emails into a B2B database like ZoomInfo and enrich the data to see complete contact information, company, industry, and more for each attendee. Now you can enroll these contacts in a campaign to reach out with an invite to your pre-event demo, post-event happy hour, or even to just stop by the booth. --- **🏷Features)** ABM Audiences --- **🏷️ZoomInfo Data Types)** Contact Data, Company Data --- **📁 Sales Stage** Pre-Sales --- **🚦 Difficulty** 🟦 - Intermediate --- **🧪Standard Operating Procedure (SOP)** ## 1. Prepare for Event - Obtain list of companies/contacts attending the event - Define target criteria (e.g., management level, department) ## 2. Data Enrichment - Upload attendee list to ZoomInfo - Discover additional contacts matching criteria - Enrich data with full contact information ## 3. Segmentation - Categorize contacts based on relevance and priority - Create targeted lists for different outreach strategies ## 4. CRM Integration - Export enriched data to CRM system - Ensure proper tagging and categorization ## 5. Campaign Setup - Create event-specific email campaigns - Develop tailored messaging for pre, during, and post-event ## 6. Lead Assignment - Assign leads to appropriate sales team members - Brief team on event strategy and goals ## 7. Pre-Event Outreach - Send personalized invitations to booth or meetings - Schedule pre-event demos or consultations ## 8. Event Execution - Conduct planned meetings and demos - Collect additional contact information at booth ## 9. Post-Event Follow-up - Enroll contacts in post-event nurture campaigns - Conduct timely follow-ups on leads and opportunities ## 10. Analysis and Optimization - Review event performance metrics - Refine strategy for future events based on insights --- **🪙 RAG Inputs Used (Broad)** Event Information, Company Information, Signals & Behavior, Account Data, Contact Information, Content Library, Messaging, Copilot AI Account Summary --- **🪙 Email tokens Used** Personalized.SubjectLine, Contact.FirstName, CompanyName, EventInformation.EventName, EventInformation.Date, Contact.JobTitle, CompanyInformation.PainPoint, SignalsAndBehavior.RecentInterest, ValueProposition, ContentLibrary.EventSpecificOffer, ProductOrFeature, Sender.Name, Sender.Title, Sender.Company, Sender.ContactDetails --- **🟨 Yield in $ Formula** Potential Yield = (VEA * IR * ER * CR / 10^6) * ADS --- **🟨 Yield Key Drivers** Identification Rate (IR), Engagement Rate (ER), Conversion Rate (CR), Average Deal Size (ADS), Volume of Event Attendees (VEA) --- **🟨 Yield Driver Definitions** Identification Rate (IR) This measures the success rate in identifying the company or organization associated with an abandoned chat. Engagement Rate (ER) This reflects the success in engaging the identified company's buying group or relevant contacts. Conversion Rate (CR) This metric indicates the proportion of leads that convert into customers. A higher conversion rate suggests a more effective engagement and follow-up strategy. Average Deal Size (ADS) This refers to the average revenue generated from each successful deal. Maximizing the average deal size is essential for increasing overall revenue, especially when the number of conversions is limited. Volume of Event Attendees (VEA) This metric refers to the total number of attendees at the events you are targeting. It represents the overall pool of potential leads from which prospects can be identified. --- </play>