Meeting to OpportunityIntermediateVery High Impact

Podcast Mention

Turn meetings into qualified pipeline

Sales Stage

Pre-Sales

Difficulty

Intermediate

Impact

Very High

Channels

Overview

With Podcast Mention Signals, you will be notified when a key prospect or person of interest has discussed topics relevant to your business in a podcast. Imagine that you work for cybersecurity startup. One of your target account’s CEO recently spoke about their need to strengthen cybersecurity on a podcast. With this new Signal, you can boost your outreach by referencing those concerns and offering a tailored solution that addresses their security gaps. This is going to be a timely and highly relevant way to start engaging with your prospects.

Key Features

Signals: Podcast MentionsContact DiscoveryABM Audiences

Data Types

Contact DataCompany DataScoops

Triggers

Identify Podcast Mention signals for a Key prospect within your ICP and or Target Account

Actions

Discover a set number of ZoomInfo contacts which meet your contact filters
Export
Send records to your business system (CRM, MAT, SEP, CSV)
Assign to a User
Then enroll in a Campaign (optional)

Default Natural Language Configuration

When a Podcast Mention signal is detected for a **[target-list] **within any company, then:

Discover up to [number] ZoomInfo contacts that meet [select criteria]
Export to [select system] as [record type]
Enroll in [select campaign]
Assign to [select user]

Standard Operating Procedure

1. Identify Podcast Mention Signals

Set up alerts for key prospects within ICP or Target Accounts
Configure system to monitor relevant podcasts and topics

2. Contact Discovery

Define contact filters based on target criteria
Use ZoomInfo to discover a predetermined number of matching contacts

3. Data Export and Integration

Export discovered contacts from ZoomInfo
Import records into business system (CRM, MAT, SEP, or CSV)

4. Lead Assignment

Automatically assign new leads to appropriate sales team members

5. Campaign Enrollment (Optional)

Create targeted campaign referencing podcast mention
Enroll discovered contacts into the campaign

6. Multi-Channel Outreach

Implement outreach strategy across various channels (email, text, phone, ads, etc.)
Personalize messaging based on podcast content

7. Follow-up and Engagement

Monitor prospect responses and engagement
Schedule follow-up actions based on initial interactions

8. Conversion Tracking

Track progress from initial contact to meeting scheduled
Monitor conversion rates from meeting to opportunity

9. Performance Analysis

Analyze effectiveness of podcast mention-based outreach
Adjust strategy based on conversion data and feedback

10. Continuous Improvement

Regularly refine podcast monitoring criteria
Update outreach messaging based on successful conversions

Yield Model

Yield in $ Formula

Potential Yield = (TAV * CR / 100) * ADS

Key Drivers

Conversion Rate (CR)Average Deal Size (ADS)Target Account Volume (TAV)

Driver Definitions

Conversion Rate (CR) This metric indicates the proportion of leads that convert into customers. A higher conversion rate suggests a more effective engagement and follow-up strategy.

Average Deal Size (ADS) This refers to the average revenue generated from each successful deal. Maximizing the average deal size is essential for increasing overall revenue, especially when the number of conversions is limited.

Target Account Volume (TAV) This is the total number of target accounts that are identified for this strategy.

AI Agent Prompt Template

I. Prompt Instructions - Overview

This email targets prospects who have been mentioned in a podcast discussing topics relevant to our business. The goal is to leverage this timely and relevant information to initiate engagement, referencing the podcast content and offering a tailored solution that addresses their discussed needs or concerns.

II. Information Included

The email will include personalized information between <context></context> for proper dynamic insertion:

Podcast Information: Details about the podcast mention, including the podcast name, episode, and key points discussed.
Company Information: Insight into the prospect's company, including identified pain points and behavior from engagement history.
Signals & Behavior: Details on the account's engagement history and recent intent signals.
Account History: Includes documented CRM account history along with a complete history of conversation data recorded via Chorus Conversational Intelligence.
Contact Information: A group of five contacts across the buying committee, including the contact's role, persona information, and other details to personalize the email.
Content Library: Relevant content, such as upcoming webinars, whitepapers, or downloadable content that can be included as part of the follow-up.
Messaging: A comprehensive messaging library that addresses persona-specific and segment-specific pain points, delivering tailored content that aligns with the account's segment and the contact's role, making the outreach more relevant and impactful.

III. Email Structure

<email> <subject>{{Personalized Subject Line referencing the podcast}}</subject> <body> Hi {{Contact.FirstName}}, I recently listened to your insightful discussion on {{PodcastInformation.PodcastName}} about {{PodcastInformation.TopicDiscussed}}. Your points on {{PodcastInformation.KeyPoint}} really resonated with the challenges we see in the industry. At {{Sender.Company}}, we specialize in {{ValueProposition}} that directly addresses the {{PainPoint}} you mentioned. I'd love to share how we've helped companies like {{RelevantCustomer}} achieve {{SpecificBenefit}}. Would you be open to a brief conversation to explore how we might be able to support {{CompanyName}}'s {{SpecificGoal}} initiatives? In the meantime, I thought you might find this {{ContentLibrary.RelevantResource}} interesting, as it relates to the topics you discussed in the podcast. Looking forward to potentially connecting, {{Sender.Name}} {{Sender.Title}}, {{Sender.Company}} {{Sender.ContactDetails}} </body> </email>

IV. Context

<context> <Podcast Information> **`{{Podcast Information}}`** </Podcast Information> --- <Company Information> **`{{Company Information}}`** </Company Information> --- <Signals & Behavior> **`{{Signals & Behavior}}`** </Signals & Behavior> --- <Account History> **`{{Account History}}`** </Account History> --- <Contact Information> **`{{Contact Information}}`** </Contact Information> --- <Content Library> **`{{Content Library}}`** </Content Library> --- <Messaging> `{{Messaging}}` </Messaging> </context>

V. Optimizations

Subject Line Personalization: E.g., "Expanding on your insights from {{PodcastInformation.PodcastName}}, {{Contact.FirstName}}"
Engaging Opening: Reference the specific podcast and topic discussed to immediately establish relevance.
Value-Driven Content: Highlight how your solution addresses the pain points or challenges mentioned in the podcast.
Call to Action: Invite the prospect to a conversation, framing it as an opportunity to explore solutions to the challenges they discussed.
Additional Value: Offer relevant content that aligns with the podcast discussion to provide immediate value.
Polished Close: Keep the tone professional yet approachable, emphasizing the potential for a mutually beneficial conversation.

Merge Tokens Used

{{Personalized.SubjectLine}}{{Contact.FirstName}}{{PodcastInformation.PodcastName}}{{PodcastInformation.Topic}}{{PodcastInformation.KeyPoint}}{{Sender.Company}}{{ValueProposition}}{{PainPoint}}{{RelevantCustomer}}{{Benefit}}{{CompanyName}}{{SpecificGoal}}{{ContentLibrary.Resource}}{{Sender.Name}}{{Sender.Title}}{{Sender.ContactDetails}}

Play Description for LLM

<play> **PLAY NAME** Podcast Mention --- **🔁 Triggers** - Identify Podcast Mention signals for a Key prospect within your ICP and or Target Account --- **⚡️ Actions** - Discover a set number of ZoomInfo contacts which meet your contact filters - Export - Send records to your business system (CRM, MAT, SEP, CSV) - Assign to a User - Then enroll in a Campaign (optional) --- **✅ Goal / Problem to Solve** ⏩ Meeting to Opportunity --- **➡️ Channels** ✉️ Email, 💬 Text, 📞 Phone, 📢 Ads, 👩‍💻 In-App, 🖥 Chat, 📅 Events --- **✏️ Summary** With Podcast Mention Signals, you will be notified when a key prospect or person of interest has discussed topics relevant to your business in a podcast. Imagine that you work for cybersecurity startup. One of your target account’s CEO recently spoke about their need to strengthen cybersecurity on a podcast. With this new Signal, you can boost your outreach by referencing those concerns and offering a tailored solution that addresses their security gaps. This is going to be a timely and highly relevant way to start engaging with your prospects. --- **✏️ Default Natural Language** When a **Podcast Mention signal** is detected for a **[target-list] **within **any company**, then: - Discover **up to [number]** ZoomInfo contacts that meet **[select criteria]** - Export to **[select system]** as **[record type]** - Enroll in **[select campaign]** - Assign to **[select user]** --- **🏷Features)** Signals: Podcast Mentions, Contact Discovery, ABM Audiences --- **🏷️ZoomInfo Data Types)** Contact Data, Company Data, Scoops --- **📁 Sales Stage** Pre-Sales --- **🚦 Difficulty** 🟦 - Intermediate --- **🧪Standard Operating Procedure (SOP)** ## 1. Identify Podcast Mention Signals - Set up alerts for key prospects within ICP or Target Accounts - Configure system to monitor relevant podcasts and topics ## 2. Contact Discovery - Define contact filters based on target criteria - Use ZoomInfo to discover a predetermined number of matching contacts ## 3. Data Export and Integration - Export discovered contacts from ZoomInfo - Import records into business system (CRM, MAT, SEP, or CSV) ## 4. Lead Assignment - Automatically assign new leads to appropriate sales team members ## 5. Campaign Enrollment (Optional) - Create targeted campaign referencing podcast mention - Enroll discovered contacts into the campaign ## 6. Multi-Channel Outreach - Implement outreach strategy across various channels (email, text, phone, ads, etc.) - Personalize messaging based on podcast content ## 7. Follow-up and Engagement - Monitor prospect responses and engagement - Schedule follow-up actions based on initial interactions ## 8. Conversion Tracking - Track progress from initial contact to meeting scheduled - Monitor conversion rates from meeting to opportunity ## 9. Performance Analysis - Analyze effectiveness of podcast mention-based outreach - Adjust strategy based on conversion data and feedback ## 10. Continuous Improvement - Regularly refine podcast monitoring criteria - Update outreach messaging based on successful conversions --- **🪙 RAG Inputs Used (Broad)** Podcast Information, Company Information, Signals & Behavior, Account Data, Contact Information, Content Library, Messaging --- **🪙 Email tokens Used** Personalized.SubjectLine, Contact.FirstName, PodcastInformation.PodcastName, PodcastInformation.Topic, PodcastInformation.KeyPoint, Sender.Company, ValueProposition, PainPoint, RelevantCustomer, Benefit, CompanyName, SpecificGoal, ContentLibrary.Resource, Sender.Name, Sender.Title, Sender.ContactDetails --- **🟨 Yield in $ Formula** Potential Yield = (TAV * CR / 100) * ADS --- **🟨 Yield Key Drivers** Conversion Rate (CR), Average Deal Size (ADS), Target Account Volume (TAV) --- **🟨 Yield Driver Definitions** Conversion Rate (CR) This metric indicates the proportion of leads that convert into customers. A higher conversion rate suggests a more effective engagement and follow-up strategy. Average Deal Size (ADS) This refers to the average revenue generated from each successful deal. Maximizing the average deal size is essential for increasing overall revenue, especially when the number of conversions is limited. Target Account Volume (TAV) This is the total number of target accounts that are identified for this strategy. --- </play>