Review Site Intent

You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This "late stage" intent data provides visibility into who is researching your category, specific products, or competitors (and possible alternatives). Take your campaign to the next level by using company visitor information. Enhance the data to identify Buying Committee members at the interested companies.  Target these ready prospects with an automated email campaign that outlines what makes your product a better alternative to competitors’ solutions.

<play> **PLAY NAME** Review Site Intent --- **🔁 Triggers** - Identify companies which now meet your Saved Search company filter criteria including views of review sites --- **⚡️ Actions** - Discover a set number of ZoomInfo contacts which meet your contact filters - Export - Send records to your business system (CRM, MAT, SEP, CSV) - Assign to a User - Then enroll in a Campaign (optional) --- **✅ Goal / Problem to Solve** ✅ Cold / New Leads --- **➡️ Channels** ✉️ Email, 💬 Text, 📪 Mail, 📅 Events, 📢 Ads, 🖥 Chat, 📞 Phone --- **✏️ Summary** You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This "late stage" intent data provides visibility into who is researching your category, specific products, or competitors (and possible alternatives). Take your campaign to the next level by using company visitor information. Enhance the data to identify Buying Committee members at the interested companies.  Target these ready prospects with an automated email campaign that outlines what makes your product a better alternative to competitors’ solutions. --- **✏️ Default Natural Language** When review site intent signals are identified for **select topic(s)** with a **signal score between 60-100** and an **audience strength between 1-5** are identified for **any company** then discover **up to 20** ZoomInfo contacts which **select criteria** then export to **select system** as **record type** and **select campaign** and assign to **select user** --- **Explainer-Video-Script** Want to capture prospects already researching your product? We make it easy with the Review Site Intent play. Many product review and comparison sites sell intent data. This is a valuable indicator of what companies are researching your product or competitors. You can purchase this intent data, automatically enrich the company data, and enroll the buying committee in a campaign that specifically calls out your positive reviews or highlights key competitive differences. Now you’re reaching buyers looking for your products with the right message at the right time. --- **🏷Features)** Signals: Intent, Signals: Review Site Intent, ABM Audiences --- **🏷️ZoomInfo Data Types)** Contact Data, Company Data --- **📁 Sales Stage** Pre-Sales --- **🚦 Difficulty** 🟦 - Intermediate --- **🧪Standard Operating Procedure (SOP)** ## 1. Set Up Review Site Intent Monitoring - Purchase intent data from relevant review sites - Configure system to process incoming review site activity data ## 2. Define Target Criteria - Establish saved search parameters for company filtering - Set contact criteria (e.g., management level, department) ## 3. Automated Prospect Identification - Monitor for new companies meeting saved search criteria - Trigger contact discovery process in ZoomInfo ## 4. Contact Discovery and Export - Discover up to 20 ZoomInfo contacts matching criteria - Export contacts to designated business system (CRM, MAT, SEP) ## 5. Lead Assignment and Campaign Enrollment - Automatically assign leads to specified user - Enroll contacts in targeted email campaign (optional) ## 6. Competitive Differentiation Campaign - Create email campaign highlighting product strengths vs. competitors - Emphasize positive reviews and key competitive advantages ## 7. Multi-Channel Engagement - Implement outreach across various channels (email, text, phone, etc.) ## 8. Performance Tracking - Monitor engagement metrics across all channels - Analyze conversion rates from review site intent to sales ## 9. Continuous Refinement - Regularly review and adjust saved search criteria - Update campaign messaging based on new reviews and market trends --- **🪙 RAG Inputs Used (Broad)** G2 Review Site Intent, Company Information, Signals & Behavior, Account Data, Contact Information, Content Library, Messaging, Copilot AI Account Summary --- **🪙 Email tokens Used** Personalized.SubjectLine, Contact.FirstName, CompanyName, Contact.Role, Company.Industry, Benefit, ContentLibrary.CaseStudy, ProposedDate, ProposedTime, Sender.Name, Sender.Title, Sender.Company, Sender.ContactDetails --- **🟨 Yield in $ Formula** Potential Yield = (VO * ADMER * CR / 10,000) * ADS --- **🟨 Yield Key Drivers** Signal Relevance (SR), Conversion Rate (CR), Average Deal Size (ADS), Lead Volume (LV) --- **🟨 Yield Driver Definitions** Signal Relevance (SR) This metric assesses how closely the identified intent signals match the product or service offerings - a higher SR indicates that the intent signals are more accurately aligned with the offering. Conversion Rate (CR) This metric indicates the proportion of leads that convert into customers. A higher conversion rate suggests a more effective engagement and follow-up strategy. Average Deal Size (ADS) This refers to the average revenue generated from each successful deal. Maximizing the average deal size is essential for increasing overall revenue, especially when the number of conversions is limited. Lead Volume (LV) This is the total number of leads available. A higher lead volume provides a larger pool from which potential customers can be nurtured and converted. --- </play>