Opportunity News Signal

Company news can predict an organization’s readiness to purchase. When significant company opportunity news happens, such as new products or market initiatives, your sales and marketing teams should move quickly and reach out to new buying groups. However, it's difficult and time-consuming to track these constant movements and developments. With ZoomInfo's Scoops function, automated triggers and actions can track new opportunities. Instead of manually adding contacts to campaigns and lists, you'll be able to stay focused on fostering customer relationships, prospecting sales, and closing deals.

<play> **PLAY NAME** Opportunity News Signal --- **🔁 Triggers** - Identify a news signal for a company with an open opportunities --- **⚡️ Actions** - Discover a set number of ZoomInfo contacts which meet your contact filters - Export - Send records to your business system (CRM, MAT, SEP, CSV) - Assign to a User - Then enroll in a Campaign (optional) --- **✅ Goal / Problem to Solve** ✅ Cold / New Leads --- **➡️ Channels** ✉️ Email, 💬 Text, 📪 Mail, 📅 Events, 📢 Ads, 🖥 Chat, 📞 Phone --- **✏️ Summary** Company news can predict an organization’s readiness to purchase. When significant company opportunity news happens, such as new products or market initiatives, your sales and marketing teams should move quickly and reach out to new buying groups. However, it's difficult and time-consuming to track these constant movements and developments. With ZoomInfo's Scoops function, automated triggers and actions can track new opportunities. Instead of manually adding contacts to campaigns and lists, you'll be able to stay focused on fostering customer relationships, prospecting sales, and closing deals. --- **✏️ Default Natural Language** When there are **select scoops types** related to **any departments** for **any company** then discover **up to 20** ZoomInfo contacts which **select criteria** then export to **select system** as **record type** and **select campaign** and assign to **select user** --- **Explainer-Video-Script** Want to reach out to prospects at the perfect time? Do it easily with the Opportunity News Signal play. As part of our Scoops Data at ZoomInfo, we survey businesses about what’s on the horizon for them. This surfaces company goals, objectives, and initiatives for the future. Some companies may signal a desire to improve project management or cut down on spending. The insights give you a reason to reach out and pitch your solution. Using scoops data, when a company signals an upcoming opportunity, discover contacts within their buying committee and enroll them in a campaign that shares the value your solution can add based on their new situation and informs them about your product. Now you’ll always be up to date and on time. --- **🏷Features)** CRM Sync, Copilot, ABM Audiences --- **🏷️ZoomInfo Data Types)** Scoops, Contact Data, Company Data --- **📁 Sales Stage** Pre-Sales --- **🚦 Difficulty** 🟢 - Easy --- **🧪Standard Operating Procedure (SOP)** ## 1. Configure Scoops Monitoring - Set up ZoomInfo Scoops to monitor relevant news signals - Define specific scoops types and departments of interest ## 2. Establish Contact Criteria - Determine management level and department filters - Set maximum number of contacts to discover (e.g., up to 20) ## 3. Automated Contact Discovery - When relevant scoop is detected, trigger contact discovery in ZoomInfo - Apply predefined contact criteria to identify key decision-makers ## 4. Data Export and Integration - Configure export settings to chosen business system (CRM/MAT/SEP) - Set up automatic export of discovered contacts ## 5. Lead Assignment - Define rules for automatic assignment to specific users or teams ## 6. Campaign Enrollment - Create targeted campaigns based on scoop types - Set up automatic enrollment of exported contacts into relevant campaigns ## 7. Multi-Channel Engagement - Implement outreach strategy across email, phone, ads, and other channels - Tailor messaging to align with the detected opportunity news ## 8. Performance Tracking - Monitor engagement rates and conversion metrics - Track ROI of the Opportunity News Signal play ## 9. Continuous Refinement - Regularly review and adjust scoop types and contact criteria - Update campaign content based on performance data and market trends ## 10. Team Training - Educate sales and marketing teams on the Opportunity News Signal process - Provide guidelines for personalized follow-up based on scoop information --- **🪙 RAG Inputs Used (Broad)** News Signal, Company Information, Signals & Behavior, Account Data, Contact Information, Content Library, Messaging, Copilot AI Account Summary --- **🪙 Email tokens Used** Personalized.SubjectLine, Contact.FirstName, CompanyName, NewsInformation.Summary, AccountHistory.Opportunity, ValueProposition, ContentLibrary.Content, Sender.Name, Sender.Title, Sender.Company, Sender.ContactDetails --- **🟨 Yield in $ Formula** Potential Yield = (TAV * SR * ER * CR / 10^6) * ADS --- **🟨 Yield Key Drivers** Signal Relevance (SR), Engagement Rate (ER), Conversion Rate (CR), Average Deal Size (ADS), Target Account Volume (TAV) --- **🟨 Yield Driver Definitions** Signal Relevance (SR) This metric assesses how closely the identified intent signals match the product or service offerings - a higher SR indicates that the intent signals are more accurately aligned with the offering. Engagement Rate (ER) This reflects the success in engaging the identified company's buying group or relevant contacts. Conversion Rate (CR) This metric indicates the proportion of leads that convert into customers. A higher conversion rate suggests a more effective engagement and follow-up strategy. Average Deal Size (ADS) This refers to the average revenue generated from each successful deal. Maximizing the average deal size is essential for increasing overall revenue, especially when the number of conversions is limited. Target Account Volume (TAV) This is the total number of target accounts that are identified for this strategy. --- </play>