Product Feature Announcement

Seize the opportunity to leverage a new product feature or functionality when it launches by sending release communications to three high-level groups: • Customers who already provisioned the new feature • Existing customers who don't have the feature • New prospects Note: If you are releasing multiple features in a short period of time, it's better to roll all the updates into a single communication, such as a newsletter.

<play> **PLAY NAME** Product Feature Announcement --- **🔁 Triggers** - Identify companies and contacts where a new product feature release matches Saved Search criteria including customer flag in CRM --- **⚡️ Actions** - Source expanded set of contacts based on product type - Send records to your CRM - Assign to a Account Owner - Enroll in Product Announcement campaign --- **✅ Goal / Problem to Solve** ⬆️ Upsell & Cross-sell --- **➡️ Channels** ✉️ Email, 💬 Text, 📪 Mail, 📅 Events, 📢 Ads, 🖥 Chat, 📞 Phone, 👩‍💻 In-App --- **✏️ Summary** Seize the opportunity to leverage a new product feature or functionality when it launches by sending release communications to three high-level groups: • Customers who already provisioned the new feature • Existing customers who don't have the feature • New prospects Note: If you are releasing multiple features in a short period of time, it's better to roll all the updates into a single communication, such as a newsletter. --- **✏️ Default Natural Language** When a **new product feature** is released that matches **saved search criteria** for **any company**, then: - Discover **up to 20** ZoomInfo contacts that meet **select criteria** based on **product type** - Export to **select system** as **record type** - Enroll in **Product Announcement campaign** - Assign to **select Account Owner** --- **Explainer-Video-Script** You’ve worked hard to ship a new product. Make the most of it with the Product Announcement play! Identify organizations that have searched for such a solution recently. Enroll existing customers in a campaign to let them know you’ve launched this new product. Doing this in your app, along with a tutorial or a button to schedule a demo is best. For prospects, enroll in a campaign highlighting this new product as part of your larger offering. Now you’re capturing the likeliest users for all new products! --- **🏷Features)** Signals: Projects, ABM Audiences --- **🏷️ZoomInfo Data Types)** Buying Committee, Company Data, Contact Data --- **📁 Sales Stage** Post-Sales --- **🚦 Difficulty** 🟦 - Intermediate --- **🧪Standard Operating Procedure (SOP)** ## 1. Identify Target Audience - Define criteria for customers with new feature - Segment existing customers without the feature - Create list of potential new prospects ## 2. Source Expanded Contact Set - Use ZoomInfo to find additional contacts based on product type - Ensure comprehensive coverage of decision-makers ## 3. CRM Integration - Export sourced contacts to your CRM - Enrich contact data as necessary ## 4. Assign Account Ownership - Automatically assign contacts to appropriate Account Owners - Ensure clear ownership for follow-up actions ## 5. Create Product Announcement Campaign - Develop tailored messaging for each segment - Set up email templates, landing pages, and other assets ## 6. Enroll Contacts in Campaign - Add segmented contacts to the Product Announcement campaign - Ensure proper tagging for tracking purposes ## 7. Multi-Channel Outreach - Implement outreach across various channels (email, text, mail, etc.) - Coordinate timing and messaging across channels ## 8. In-App Engagement - Set up in-app notifications for existing users - Create tutorials or demo scheduling options within the app ## 9. Monitor and Analyze Results - Track engagement metrics across all channels - Analyze uptake of new feature among existing customers ## 10. Refine and Iterate - Adjust messaging based on response data - Optimize channel mix for future announcements --- **🪙 RAG Inputs Used (Broad)** Company Information, Signals & Behavior, Account Data, Contact Information, Content Library, Messaging, Feature Information, Copilot AI Account Summary --- **🪙 Email tokens Used** Personalized.SubjectLine, Contact.FirstName, CompanyName, Product.Name, FeatureInformation.Name, FeatureInformation.BenefitStatement, Benefit, FeatureInformation.BulletPoint, ContentLibrary.Whitepaper, Sender.Name, Sender.Title, Sender.Company, Sender.ContactDetails --- **🟨 Yield in $ Formula** Potential Yield = (TAV * CR / 100) * ADS --- **🟨 Yield Key Drivers** Conversion Rate (CR), Average Deal Size (ADS), Target Account Volume (TAV) --- **🟨 Yield Driver Definitions** Conversion Rate (CR) This metric indicates the proportion of leads that convert into customers. A higher conversion rate suggests a more effective engagement and follow-up strategy. Average Deal Size (ADS) This refers to the average revenue generated from each successful deal. Maximizing the average deal size is essential for increasing overall revenue, especially when the number of conversions is limited. Target Account Volume (TAV) This is the total number of target accounts that are identified for this strategy. --- </play>